SHAMPOO

Wella Professionals Ultimate Color is a gently cleansing shampoo that supports color protection and scalp comfort. The formula helps remove impurities and metals that can affect color appearance, while minimizing color washout. Thanks to the combination of glycine and metal-removal technology, this shampoo helps protect hair from external factors and oxidative stress. Provitamin B5 helps maintain proper moisture levels from scalp to ends, while the smoothing effect of the formula improves the overall appearance and softness of hair. The product leaves a feeling of freshness, lightness, and comfort, and its floral oriental scent enhances daily care.

Wella Professionals Ultimate Color is a gently cleansing shampoo that supports color protection and scalp comfort. The formula helps remove impurities and metals that can affect color appearance, while minimizing color washout. Thanks to the combination of glycine and metal-removal technology, this shampoo helps protect hair from external factors and oxidative stress. Provitamin B5 helps maintain proper moisture levels from scalp to ends, while the smoothing effect of the formula improves the overall appearance and softness of hair. The product leaves a feeling of freshness, lightness, and comfort, and its floral oriental scent enhances daily care.

The first step in Wella Professionals Ultimate Repair routine care for all hair types. Perfect for normal, damaged, colored or frizzy hair. It's a rich, creamy shampoo with a very lightweight skincare-inspired formula. Its main task is to effectively cleanse the scalp and hair. The product's formula is based on Metal Purifier technology, which means it simultaneously detoxifies, removes metals from the hair surface and rebuilds damaged parts. The AHA technology and the content of omega-9 acids strengthen and moisturize the hair surface. The product is the first stage of a four-stage care treatment. Wella Ultimate Repair Shampoo is dermatologically tested, has a vegan formula and is not tested on animals. Application: Apply a small amount of product to damp hair. Emulsify and then rinse thoroughly with lukewarm water. Repeat the process if necessary. The product is very economical, so it is recommended to use it in small quantities.

The first step in Wella Professionals Ultimate Repair routine care for all hair types. Perfect for normal, damaged, colored or frizzy hair. It's a rich, creamy shampoo with a very lightweight skincare-inspired formula. Its main task is to effectively cleanse the scalp and hair. The product's formula is based on Metal Purifier technology, which means it simultaneously detoxifies, removes metals from the hair surface and rebuilds damaged parts. The AHA technology and the content of omega-9 acids strengthen and moisturize the hair surface. The product is the first stage of a four-stage care treatment. Wella Ultimate Repair Shampoo is dermatologically tested, has a vegan formula and is not tested on animals. Application: Apply a small amount of product to damp hair. Emulsify and then rinse thoroughly with lukewarm water. Repeat the process if necessary. The product is very economical, so it is recommended to use it in small quantities.

Wella Professionals Ultimate Smooth Shampoo is ideal for frizzy, dry and brittle hair. It nourishes hair in just 30 seconds and provides smoothness for up to 72 hours*. The shampoo gently and effectively cleanses hair, has a luxurious lather and fragrance. Thanks to Metal Purifier technology, the shampoo removes metals from the hair without drying it out. Use the shampoo together with Ultimate Smooth Conditioner, Hair Mask and Hair Oil for a complete hair care routine. With squalane and Omega-9. Benefits: Nourishes hair in just 30 seconds Up to 72 hours of smoother hair* Dermatologically tested, not tested on animals. *When used with Miracle Oil Serum. 3 days without washing compared to untreated hair How to use: Apply shampoo to damp hair and lather. Rinse and repeat if necessary.

Wella Professionals Ultimate Smooth Shampoo is ideal for frizzy, dry and brittle hair. It nourishes hair in just 30 seconds and provides smoothness for up to 72 hours*. The shampoo gently and effectively cleanses hair, has a luxurious lather and fragrance. Thanks to Metal Purifier technology, the shampoo removes metals from the hair without drying it out. Use the shampoo together with Ultimate Smooth Conditioner, Hair Mask and Hair Oil for a complete hair care routine. With squalane and Omega-9. Benefits: Nourishes hair in just 30 seconds Up to 72 hours of smoother hair* Dermatologically tested, not tested on animals. *When used with Miracle Oil Serum. 3 days without washing compared to untreated hair How to use: Apply shampoo to damp hair and lather. Rinse and repeat if necessary.